WARC: How can we use neuroscience to assess the effectiveness of packaging redesign?

November 16, 2020

Our Neuroscience Consultant, Aoife McGuinness, speaks to WARC about using neuroscience to assess the effectiveness of packaging redesign.

There are 5 key elements to consider for packaging redesign starting with your key brand assets. To find out more download the free guide here: https://www.warc.com/warc-guide?utm_medium=social&utm_source=linkedin&utm_campaign=guide-to-packaging&utm_content=nocontent&utm_term=noterm

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