HeyLab was launched to challenge legacy ways of thinking and working in marketing, particularly through behavioural science, data science and neuroscience. We are excited to bring you the first episode of our SMW + series ‘You’re Probably Wrong’. Using marketing science and expertise this series challenges our existing knowledge of people, the world and marketing and considers the implications and opportunities of realising that it’s probably wrong.
In this episode we look at music and sound in marketing. Our CEO Neil Davidson speaks to Sascha Darroch-Davies, co-founder of the world’s first specialist audio branding agency DLMDD and our Neuroscience Consultant, Aoife McGuinness about what really matters in effective music and sound in marketing, and why.
Watch the episode on SMW+ here: https://explore.smw.plus/smwplus/Youre-Probably-Wrong-Ep-1