We are a corporate member of the NMBSA (Neuromarketing Science and Business Association). Corporate members operate according to the NMSBA Code of Ethics for the Application of Consumer Neuroscience in Business. The code is a condition of corporate vendors’ membership to
The NMSBA code accepts the principles enshrined in the ICC/ESOMAR code.
For more information: https://www.nmsba.com/buying-neuromarketing/code-of-ethics